Some of you younger bloggers probably won't know what I'm blogging about in this post, so I apologize ahead of time. With that said, you should be able to get the gist.
In the 1980's, Bud Light had a series of commercials - basically, they all centered around somebody at a bar asking for a light beer. However, these people never specified on what kind of light beer. In fact, all they said was, "Gimme a light," which prompted the bartender to give the patron a variety of "lights." Here is an example of this (from Youtube).
Now, the first few commercials they did were rather amusing. Unfortunately, they went to the well far too often, and the commercials eventually became annoying. Budweiser has been guilty of squeezing these ad campaigns dry ever since - the annoying lizards is a great example.
Interestingly enough, other beer companies have been going to the well too often recently. Of course, they run these commercials during sporting events, so they grate at my nerves even more. Miller Lite is doing the "More Taste League" commercials for a second year, and every time I see them, I want to bang my head against a wall repeatedly to numb the pain. Seriously, when did beer drinking become part of a league? On second thought, don't answer that.
Coors Light is on board with this pain-inducing trend as well. However, those commercials with the NFL coaches in the press conferences weren't funny to begin with. They've done them so many times that I'm starting to wonder if they even want me to drink their beer.
Budweiser came up with a funny commercial right around the time of the Super Bowl in which a guy opens a beer bottle, and his dog all of the sudden talks ... but all he says is "sausages" over and over again, in a hysterical British accent. Of course, Budweiser got a lot of positive feedback on this, so they decided to overdo it (predictably), and unfortunately, the commercials have gotten progressively worse.
I'm not sure the point of this particular post - I guess it's just meant to diffuse my frustration with these commercials. The real question is, when do these companies decide on retiring these campaigns? Is there a way to speed this process up?
Passing The Baton
1 year ago