With the NFL using more and more commercials and advertising in order to make more and more money, we fans suffer more and more, because of these breaks in action. It is nice to have a break in order to make some food, get another beer from the fridge, or take care of some important business at the "oval office," but too many of these commercials will create major alcohol and "urinary" epidemics in the United States.
I do have a solution for the NFL, and it doesn't involve less commercials, because Lord knows that they will nix that idea immediately. Instead, my solution involves the NFL making a rule that allows advertisers to only advertise funny commercials during NFL games. This is the only way that these advertisers will keep my attention. I don't want to see boring luxury car commercials, or depressing Viagra commercials (I guess I should state here that the Hurricane Katrina fundraising commercials would be an exception to the rules). Instead, I want to see funny beer and fast food commercials.
Additionally, the rule should have a caveat that advertisers can only show the same commercial no more than two times a game. How many times have we seen that same Miller Lite referee commercial for what seems to be the 50th time in the first half of a game? It is downright ridiculous, and makes me consider purchasing Coors Light instead (but, unfortunately, the Coors Light commercials suck - but I'll get to that later). And, I love the Burger King commercials with the King running the ball in the endzone, but there are only two of them that I know of, and they play those two about 37 times each during a game.
Also, there should be a "fan voting" element in which fans get to vote whether a commercial is funny and should be aired during an NFL game or not. I have a feeling that the aforementioned Coors Light commercials with the "Silver Bullet Train" entering the stadium would probably not make the cut, because of the sheer annoying-ness of the commercial. Also, the Miller Lite referee commercial might finally be retired. One would've thought that they would've retired the commercial last year, after Budweiser developed their own referee commercial that basically goosed the Miller Lite marketing and advertising screen.
My guess is that none of this will happen, because the NFL depends too much on the advertisers, but this would be one way that advertisers might be able to reach the fans.