Something’s been bothering me for quite some time, kind of boiling up inside of me like volcanic magma … o.k., maybe not that powerful, but still … The issue at hand involves one of my all-time favorite game shows – The Price is Right. And, no I’m not trying to start a grass-roots plan to get the original Barker’s Beauties back on the show (sorry, Diane).
This particular concern reaches to the very core of the show. Now, mind you, my intentions by bringing this matter up are not meant to bring this addictive show to its knees, but it’s just something I needed to get off of my chest. I think I’ve dragged this on long enough, so here it is …
Why are there commercials on The Price is Right? Isn’t the entire show made up of advertisements for products ranging from chewing gum to cars? Do we really need to cut to commercials from commercials? I’m interested in learning how much this show asks for companies to sponsor their products ON the show. It’s like they are double dipping, isn’t it?
From a marketing point of view, the person or people who created The Price is Right were far ahead of his or their time. Seriously, these guys are making ad-money hand over fist. They are so successful, they NFL seems to mimicking this show, by sticking as many ads in the program as possible (of course, that’s a topic for another blog-rant).
Now that Bob Barker is leaving, The Price is Right has a tremendous opportunity to add even more ads to the show … like, why not make the next “host” a talking sports car (kind of like K.I.T. from Knight Rider). Certainly, Ford, GM, or Chrysler would pay big bucks to involve a car of their own for this, wouldn’t they?
I’m sue the folks at The Price is Right have already considered that … I’m guessing it’s too early to have talking cars as hosts of game shows … of course, maybe I’m just not forward-thinking enough. Perhaps a talking vacuum cleaner … we could call the ladies “Hoover’s Suckers.”
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