GI Joe was originally created back in the 1960's (I believe) ... I remember my older brother owning one of those 12-inch GI Joe figures - he looked more like a true Army GI, and had removable Army fatigues and guns - he even came in his own Army box.
GI Joe was revived in the 1980's, but became more ... um ... sci-fi ... his main enemy was Cobra (and eventually Destro), and these characters were much more Super-Human than the original iteration. The action figures sold like wildfire, and they even had a cartoon that was wildly popular in the 1980's. Heck, at one point, even wrestling legend Sgt. Slaughter became part of the GI Joe machine.
I remember having a few figures back in the day, but for the most part, GI Joe had passed me by.
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