Wednesday, December 30, 2009
I talked about the California Raisins last week, and it brought up another 1980's marketing campaign from that era ... and surprise, surprise ... it was by a beer company ... and even more surprising, it was by Budweiser. The one-time American brewery kicked off an era of "animal-marketing" with Spuds McKenzie, a pit-bull wearing Bud Light sweatshirts and sunglasses promoting Bud Light.
It seemed like no matter where Spuds would waddle, there was a party to be had. Spuds was the man ... er, dog about town. Whether it was pool parties, club parties, or sports games at bars, Spuds was there with a throng of party-goers. No, Spuds never talked, and was never really seen with a beer in his paw, but that didn't stop him from partying like a rock star!
Here's the thing, I was well-below the legal drinking age, but man did I want to hang with Spuds, wear Bud Light shirts, and drink beer. In fact, I think I did have a Spuds McKenzie Bud Light t-shirt back then. I'm not sure what this said about me or society back then ...