Back in the 1980's, Dominoes Pizza had a "mascot" of sorts in it's commercials called "The Noid." The Noid was evil, and would "attack" delivery pizza and make it soggy, and disgusting. But, Dominoes apparently was able to do what other pizza places were unable to do, and that was to "avoid the Noid!"
As with some other commercials in the 1980's, the Noid was a clay-mation figure. These commercials were marginally funny. The Noid was a pretty successful marketing campaign, and the Noid was even featured in a Nintendo Entertainment System game ... crazy stuff.