I was asked to "conduct research" on the Taco Bell "Drive-Thru Diet." Always up for a challenge, I will take on this challenge soon (this week, hopefully). For those that are not familiar with this campagin, Taco Bell has jumped on board the "healthy fast food" express train.
The menu includes mainly flour-tortillas (soft taco or burrito) filled with lettuce, healthy salsa and meat. Since, I'm not a beans kind of guy, I'll conduct research on the healthy tacos. You can see the menu by clicking here.
It seems Taco Bell got this idea from the successful Subway "Jarred" campaign in which a person lost a lot of weight by choosing to eat only healhty foods at one specific restaurant. In Taco Bell's case, a lady by the name of Christine decided that she wanted to lose weight, but not give up fast food (most of us probably fit into this category, right?). She decided that she would order the "healthier" foods off of the Taco Bell menu, and she cut over 500 calroies out of her diet. In two years she lost more than 50 pounds.