Tuesday, January 26, 2010

Fast Food Corner

I was asked to "conduct research" on the Taco Bell "Drive-Thru Diet." Always up for a challenge, I will take on this challenge soon (this week, hopefully). For those that are not familiar with this campagin, Taco Bell has jumped on board the "healthy fast food" express train.

The menu includes mainly flour-tortillas (soft taco or burrito) filled with lettuce, healthy salsa and meat. Since, I'm not a beans kind of guy, I'll conduct research on the healthy tacos. You can see the menu by clicking here.

It seems Taco Bell got this idea from the successful Subway "Jarred" campaign in which a person lost a lot of weight by choosing to eat only healhty foods at one specific restaurant. In Taco Bell's case, a lady by the name of Christine decided that she wanted to lose weight, but not give up fast food (most of us probably fit into this category, right?). She decided that she would order the "healthier" foods off of the Taco Bell menu, and she cut over 500 calroies out of her diet. In two years she lost more than 50 pounds.

3 comments:

sirgeb said...

I didn't look at the disclaimer, but the Taco Bell chick says she made lifestyle changes, cut 500-1200 calories out of her diet, in addition to subbing out fast food for Taco Bell. So we don't know how often she actually went to 'The Bell' or how much of her calorie intake reduction can be attributed to eating healthy tacos. She probably didn't do any physical activity before the "Drive Thru Diet", but part of her lifestyle changes probably included exercise, and not shoveling bags of Doritos into her mouth after midnight.

I'm pissed that marketing has simplied this to "I'm thin now because I ate at Taco Bell."

Sandi said...

You know Jared has put back on a lot of the weight, right?

Four Dinners said...

Taco Bell won the 'Fast Food Wars' in that Stallone film....er...forget it's name...the black guy with the blond bits in his hair....

Stallone was frozen...er....

oh I don't know....shit film...ah!!! That bird with the big mouth was in it....married a bloke who sang country with an equally strange mouth....Sandra Bullock?...er...wrong bird...

Anyroad...

Nuke Taco Bell / MacDonalds / Burger King etc etc and we can all lose a few pounds.

More to the point...the kids can lose a few pounds eh?