Sunday, November 22, 2009
MTV was a cable channel ahead of its time. It promoted music videos ... a foreign concept for the most part. Sure, there were shows like American Bandstand and Solid Gold, but they pretty much promoted a "band" playing a song "live." Other bands did music "videos" to promote their albums in the past, and these may have been sown on music shows, but to have a 24-hour music channel that showed nothing but videos? Could this even work?
Well, it did, and boy did it ever! Videos spewed from this channel like crazy - from the first video, which was ironically called "Video Killed the Radio Star," to "Hot For Teacher," the appetite of the people could not be satisfied. The music video genre jumped to another level with Michael Jackson's "Thriller" video - it was more of a short movie. Music videos became more artistic, more professional, and had more of a storytelling aspect to them.
Sadly, sometime in the 1990's, MTV began abandoning music videos, and now unfortunately, one can really only find music videos on MTV early in the morning (like 5:30 AM). It's a good thing there are so many other music video channels out there representing many, many genres - so it's not a total loss, I guess.