I'm a big fan of ketchup ... well, who isn't? I love heaps of ketchup on my fries, burgers, heck, even on hot dogs! I've never had a problem with ketchup - to me, there's really no way to improve it. However, some companies do not share my feelings.
In an effort to take ketchup to "infinity and beyond," ketchup companies have decided to make ketchup available in a variety of colors. For some reason, somebody in a board room with a tie came to the conclusion that red is not an ideal color for ketchup, and that other colors like blue, green, and yellow need to be added to the ketchup pallet. Did these people do customer research, and if so, did they really get feedback trends that were based on the actual color of ketchup? "Man, I love ketchup, but I really wish that it was blue." "You know what's missing with ketchup? Color variety, that's what!" This has to be the dumbest idea since the clear cola phase, right?