Whilst ordering lunch last week at Burger King, I notice the Tendergrill Chicken sandwich on the menu. It got me to thinking - the Tendergrill Chicken sandwich ... isn't this what Burger King was calling the Chicken Whopper a few years ago? And isn't the Chicken Whopper what BK was calling the BK Broiler for years before this?
Nothing against the sandwich itself - it's a pretty darn good grilled sandwich (gets overshadowed by the Original Chicken sandwich). But, my point is this - who is making the naming decisions here, and has this person been fired? What was wrong with the name "BK Broiler" anyway? Did that fat-headed king have a problem with it?
I mean, I can understand the Chicken Whopper name not working. Whopper should only be used for the burger, not the chicken. And, I hate the current name - Tendergrill Chicken Sandwich is far too long of a name for a fast-food sandwich, isn't it? I'm considering putting together a campaign to bring back the name BK Broiler ... just wondering if it's worth my time.