Some of you more mature (see older) bloggers may remember the Miller Lite commercials of the later 70's and early 80's. Most of these commercials took place in a bar with former athletes who would get into an argument about the beer being "less filling" or "tastes great." The commercials would usually end with John Madden tearing through a Miller Lite sign, babbling about something beer or football-related.
So, why am I bringing this up? Now, I'm not 100% sure, but I think Miller Lite originally was the light version of Miller High Life? I think it makes sense, right? So, that's why I'm questioning Miller pushing Miller High Life Light beer. What was the point of this (and yes, I know many of you probably question the point of light beer itself)? Was there really a market for people who loved Miller High Life, but just didn't like Miller Lite, AND wanted a light beer that tasted more like Miller High Life?
Is Miller mulling the idea of putting out a full-strength version of Miller Lite, and if so, what would they call it? It's just something I've been thinking about for some reason.
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