The 80's gave us many great things ... Capri Sun, break dancing, Acid Washed Jeans, weird sunglasses, just to name a few. But who could forget what the fine people at Bartles and Jaymes gave us ... the wine cooler! I'm not exactly sure if Bartles and Jaymes actually came up with the idea of the wine cooler, but their commercials seemed to ignite our nation's desire to indulge in said wine coolers.
Beer was great to drink in large quantities, but many people (mostly females) didn't like the "bitter" hoppy taste of beer. Wine tasted better, but man, if you drank it like beer, you'd be feet-up in no time. Enter the wine cooler. A nice, sweet taste, and not too much alcohol. Women could drink many bottles of this to keep up with men, with the additional "benefit" of having to use the bathroom as much.
Of course, this product wa also marketed towards men as a more "refreshing" drink on a hot-summer day ... most men resisted the urge, however, preferring to consume Miller Genuine Drafts, whilst barbecuing chicken in their Jams.
And, as the two old dudes in the Bartles and Jaymes commercials loved to say, "Thank you for your support!"